What Is Augmented Reality? 

Augmented reality is a layer of digital objects and information like images, videos, 3D content, rendered over the real world. It is also referred to as the mixture of the virtual worlds and the real world. This is done through computer vision technology, which has the ability to study our surroundings. Users can interact with those digital objects, even though they are rendered in the real world. Augmented reality technology succeeds when one cannot differentiate between the digital object and the real-world object. Many augmented reality apps for Android & iOS have come onto the market. They are changing the traditional way of shopping, playing, and learning.

the actual environment the user is currently in.

Google AR athletes

Devices like Microsoft holoLens and Magic Leap use augmented reality technology. Snapchat and Pokémon Go are also well-known examples of AR applications. More recently, Apple has come up with amazing AR solutions for iOS. Augmented reality technology has the potential to bring change across many industries. There are plenty of augmented reality examples in our AR gallery, try them out and share your experience.



Types of Augmented Reality


The evolution of AR technology and its development created various types of

Tracking technologies in augmented reality for different purposes. Now let's look at 3 different types of AR tracking. They are marker-based AR, Markerless AR & location-based AR. 


Marker-based AR


Maker-based Augmented Reality provides the information of a specific physical object to make digital visualizations. This type of AR is not yet widely used but has various uses depending on the specific purposes of the application.

Google Augmented images

By using a mobile camera, it examines an image, QR code, or pattern presented in front and provides information about it on the screen. The rendered recognition of an object gets replaced with a 3D version of it to collect information of corresponding.


​​Features of marker-based AR:

  • Seamless, convenient, average complexity, and requires less production time.

  • Uses minimum resources and can operate even on low-end devices.

  • Minimum production cost, intuitive, and delivers real-time user interaction.


Markerless AR


​Markerless AR is probably the most widely used and widely applied visual experience app in the augmented reality industry. As a markerless AR type, It is the best fit for smartphone devices that provides location access to enrich the user navigation experience. Markerless AR operates using sensors such as digital compasses, gyroscope, and accelerometer to read data from any physical location while predicting the target area where the user navigates.

 The Markerless AR app can put virtual furniture in the user's living room. It allows them to try various combinations of objects, styles, and locations and decide exactly where to place the virtual object.

IKEA place AR app

The user does not have to worry about the location of virtual objects, which means that virtual objects appear to be hovering over the air.  However, to improve realism, the software can automatically place a AR 3D object on a flat surface using surface recognition technology.


Features of markerless AR:

  • More complex AR with unlimited capacities.

  • Better AR user experience.

  • It can move digital objects freely through physical space.


Location-based AR

Location-based AR stands for position-based, and Geo-based Augmented Reality. This solution does not need special markers to identify where virtual objects are located.

Google AR maps

Location-based augmented reality uses GPS, accelerometer, digital compass, and other technologies to identify the location and position of a device with high accuracy. When the app gets device location information, the application compares it with data about the point of interest (POI) and defines where to place virtual data in the real world. 


Features of location-based AR:

  • ​It provides widespread adoption, greater accessibility, and a stable AR experience.

  • It doesn’t require any physical target to track for interacting with the AR user experience.



Mobile-based Augmented Reality (AR)

We can access augmented reality in many ways like Microsoft hololens which is a head-mounted display (HMD) &  handheld displays like mobile phones, tablets. But now HMD based AR is not for consumers, Because they are very costly. At the current stage, mobile-based augmented reality is accessible to everyone. Just with your smartphone, you can enter into imaginative AR worlds. Mobile-based augmented reality is categorized into two types, They are web-based AR (webAR) & app-based AR.




​WebAR refers to web-based augmented reality experiences that allow you to experience augmented reality via your smartphone without requiring an additional application. All you need is a custom URL that opens in a smartphone browser, requests camera authorizations, and provides AR content in the user's live environment.

8th wall webAR

In simple terms, you only have to visit a Web site in your smartphone browser to discover the Augmented Reality content. The sheer simplicity of webAR makes it an enormous turning point in the evolution and spread of AR, thanks to the ubiquity of smartphones worldwide.

  WebAR experiments require ARCore support in Android phones (limited to some models), Android 6.0 and above with gyro and accelerometer sensors. This makes it nearly 75% of Android devices which can support webAR. For iOS, WebAR can be experimented with on iOS 6s and above. This means it is supported on 94% of devices according to the latest data in the Apple App Store.


App-based AR

App-based augmented reality experiences are completely different from webAR, here we need a dedicated AR application to experience augmented reality. App-based AR gives solutions for complex things, Rather than just placing a 3D model into your space. AR Apps will provide great interactions to the user. But compared to WebAR, it requires more time to develop a dedicated and profitable AR application. App-based AR solutions will be fit for advanced immersive learning, gaming.

Civilisations AR app

But for companies to start an AR-based AD campaign webAR is the best solution. Examples of famous AR applications are Pokemon GO, IKEA Place, Google Lens, Snapchat & Civilisations AR.



Applications of Augmented Reality


Augmented reality technology has the potential to drive change across many industries. It can be used to resolve issues in industries such as education, E-commerce, and gaming.




With AR, classroom education can be extraordinary and more interactive, as AR can allow teachers to display virtual examples of concepts and add game elements to provide educational material support. This will enable students to learn faster and memorize information. Check out our educational content in the AR gallery and share your experience with us.


AR allows e-commerce customers to preview products or experience services in their own environment and time before they choose to make a purchase. With AR, customers can preview products and be more likely to choose the right product for the first time.

Shopify AR


Augmented reality in gaming utilizes the existing environment and enhances it by creating a virtual playground within it. AR games are widely played on smartphones, tablets, and other such devices because of their ease of portability. AR uses the digital information it receives from the game or app and overlays it to the actual environment the user is currently in.

Minecraft Earth AR game